WHO WANTS TO BE A TALK SHOW GUEST? Obtaining Radio/TV Exposure is Essential during Sluggish Economy
For many decades newspapers were some of the most stable institutions in America. Yesterday’s newspaper magnates have become today’s ‘newspaupers.’
Yet radio and TV is flourishing. One of the reasons for the broadcast industry thriving during sluggish economic times is because people like to listen to or watch other interesting people. Whether it is a political personality like Sean Hannity or a populist like host Oprah, people love to be a part of the interchange between a great host and their featured guests.
But just how do these popular hosts get their expert guests? They use publicity agencies like "Special Guests.”
The Special Guests publicity agency has provided guests to popular talk shows for over 20 years—guests who run the gambit from A to Z: Doctors, lawyers, business people, authors, and interesting people who are experts in their field with products to sell or a cause to promote.
Your audience will enjoy going ‘behind the scenes,’ hearing about how the whole guest booking system works! And some of them may love the idea--and you--for bringing on such an informative and inspirational guest who give them the inside skinny on the industry and even how they might become a talk show guest themselves!
Many new guests have never done radio or TV interviews before but are intrigued with idea of becoming a featured talk show guest. But this is no problem because Special Guests provides media training and help to create a ‘win-win’ enjoyable and educational experience for the guest the host and the listening audience.
Special Guests works with each expert guest to create a timely press release that ties in to key breaking news stories and is dispatched to talk show hosts and producers nationwide.
Special Guests has booked intriguing guests on talk shows on thousands of radio and TV stations ranging from local shows to national programs including Hannity, O’Reilly, Good Morning America, The Today Show, Leno and Oprah.
During the current sluggish economy it is more important than ever to get positive exposure in the media to promote products, services and causes. Conducting Talk Show interviews can bring a great deal of satisfaction, notoriety and increased business, as well as new career and professional opportunities.
Radio interviews can be conducted to accommodate most anyone’s schedule and done from their office, or home. Television interviews can usually be done in a network affiliate studio near a person’s home town.
So, call or write today to schedule an interview with Jerry or Christy McGlothlin, Special Guests CEO and VP, or Todd Baumann, Director of Operations of Special Guests. You'll have a great interview!
Link to the Special Guests topics/guest list:
Link to Special Guests home page for people interested in becoming a talk show guest: http://www.specialguests.com
Suggested interview questions (But feel free to ask any questions you wish):
1. How do talk show hosts get their guests?
2. What kind of guests and topics make for the best talk show interviews?
3. How hard is it for someone to become a talk show guest?
4. Does it matter if a person doesn't have any previous experience?
5. How important is it to be passionate about a cause, product or invention?
6. What are some of the do’s and don’ts if you want to be a great talk show guest?
7. Have you ever had to drop a guest for any reason?
8. What guests have you worked with that we may have heard of?
9. What are some of the more memorable experience you have had booking guests?
10. Have you met any of the big talk show hosts before like Hannity or Oprah?
11. How long have you been booking talk shows and what made you go into this field?
12. What makes you different from other PR or publicity firms?
13. How can someone reach you to get information on becoming a talk show guest?
14. What have I left out that you would like to talk about?
ABOUT JERRY MCGLOTHLIN…
Jerry McGlothlin is founder and CEO of Special Guests, Inc., a publicity agency specializing in booking guests on TV and radio talk shows. His wife, Christy McGlothlin is vice president.
As talk show booking agents with over 25 years of combined guest booking experience, Jerry & Christy have placed numerous guests on talk shows including Bill O’Reilly, Sean Hannity and Oprah Winfrey and has spoken personally to celebrities ranging from older generation celebrities including Barbara Walters and Ed McMahon to many of the up and coming celebrities for the next generation.
Jerry and Christy have seven children. Originally from Illinois, they have recently taken the southern plunge and now live in North Carolina.
ABOUT TODD BAUMANN…
Todd Baumann is Director of Operations for Special Guests, Inc.
As a talk show host himself, Baumann knows both sides of the business. In addition to being a host who wants to have the most compelling guests possible, he also knows what's expected of guests who may have something to sell. He realizes that talk show hosts prioritize content above all else and tries to understand what most are looking for. As an MBA with several years experience in the corporate world, he understands marketing and value added service.
Todd is a native of Western Pennsylvania and now resides with his wife and two children in Texas.