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CONSUMERS’ $9 BILLION BLACK HOLE: And How to Turn the Loss Into a Great Opportunity (Guest in EDT)
If you’re inclined to offer your friends and family gift cards for birthdays and holidays, you, along with millions of other Americans, are wasting a colossal amount of money—$9 billion every year, as a matter of fact.
Why? Because all too often people are receiving gift cards that, unlike cash, bind them to specific stores or other purchase options they don’t really like. So, the cards never get spent.
But entrepreneur Marc Acker has developed a remedy with the start up of his own online business that turns unwanted gift cards into a cash and savings opportunity for consumers everywhere. And whether it’s due to the innovative concept, the tough economic times, incremental exposure or, likely, a combination of all three, Acker’s company is now among Inc. Magazine’s 100 fastest growing U.S. companies.
As a guest on your show, Acker can get your audience dialed into the convenience of CardCash.com and how it creates a win–win for both consumers and the merchants themselves who see their “currency” optimized to energize their store activity and build their brands just that much more.
How does it work? Those with an unwanted, yet-to-be redeemed gift card sell the card to Acker’s company for 80% of the value, receiving cash instead. Acker then offers the card at 90% of the value to anyone who wants to buy it, obviously allowing that individual to enjoy a 10% discount on food, merchandise—whatever the card is good for.
And it all happens conveniently online at Acker’s CardCash.com.
For further details into how CardCash.com works, the impact it is having on gift card sales and a unique perspective on the struggling market economy from a businessman who is leveraging it in an innovative way, call Special Guests to schedule an interview with Marc Acker.
THE FOLLOWING ARTICLE MAY BE USEFUL FOR SHOW PREP:
ABOUT MARC ACKER:
CardCash.com started locally in the New Jersey–New York area in the spring of 2006 when Acker and another entrepreneur realized the growing need for a marketplace where people can buy, sell and trade their gift cards. Now, with a large dedicated staff and many local kiosk locations, CardCash.com, headquartered in East Windsor, New Jersey, is the leading online marketplace offering the largest pool of discounted gift cards to choose from. As part of its success, CardCash also maintains the highest standards of security, implemented to identify fraudulent sellers and inaccurate cards.