EXPERIENCE:

Special Guests, Inc. is a publicity firm, founded in 1986, that specializes in obtaining "performance-based, positive publicity on purpose" for clients on radio and television talk shows. With 24 years of experience in the Talk Show business, we have established high quality relationships with radio and television talk show hosts and producers to better serve you. We frequently place guests on Fox News Channel, CNN, NBC and on thousands of radio talk shows. Do you have a product, service or message you could talk about on the air? If so, you may qualify to become one of our Special Guests.

TEAMWORK:

We take the time to learn about your organization. Together we would review your products and/or services that would be of highest interest to national audiences. Our goal is to make an interesting and informative presentation to wide audiences without sounding like an infomercial. We work as a team to connect breaking news topics to whatever it is that you are promoting. When done properly, viewers and listeners respond positively, rewarding you with new streams of income, a larger mailing list and more traffic to your web site.

VALUE:

Publicity vs. Advertising: Which is a better for you? Let's compare the two.

TRADITIONAL ADVERTISING: You could hire an advertising agency to take your money to buy ads that are merely 30 to 60 seconds in length. If you go this route, you might need hundreds, if not thousands, of these ads to be effective. Your ad executive will likely tell you that you need "frequency" or "repetition" (more money) to get your message across. It can be quite a costly affair.

SPECIAL GUESTS PUBLICITY: You could utilize our services to get you on Talk Shows, which are often 30 to 60 minutes in length. With talk shows, you usually don't need to be on multiple times to be effective. Sometimes you can effectively get your message out with a single Talk Show interview. Furthermore, studies show that people tend to screen out information they hear in ads, while believing what they hear or see on news or talk shows. The host also adds credibility by often giving a "de facto endorsement" by merely having you as a guest on the program. For these reasons and more, it can take hundreds of ads to equal the effectiveness of a single Talk Show interview.

NATIONAL PRESENCE:

We have broadcast media specialists strategically located in New York, Washington, Chicago, Los Angeles, Dallas, Atlanta, Denver, Hartford, Austin, Raleigh, Knoxville, Topeka, Muskegon and Melbourne, to better serve you.